CareersMarketingPerformance Marketing

Performance Marketing


Why join us

TRACTIAN is reimagining industrial systems so that every frontline maintenance worker can realize their full potential. We're building software and hardware in one place—disrupting long-standing institutions with products and experiences that better serve the ambitions of our clients.

Working at TRACTIAN allows you to push your limits, challenge the status quo and collaborate with some of the brightest minds in the industry. Our team members have the autonomy needed to accomplish challenging goals. We are a growth-stage startup and you will work directly with the founders, helping to define the vision, product and user experience.

Marketing at TRACTIAN

The Marketing team tells the Tractian story, determines messaging and positioning, and translates our reimagined products and features into tangible customer benefits. Our marketers—across Brand, Video, Content, and Performance—are responsible for acquiring new customers and have a deep understanding of the business. We’re a highly cross-functional team and partner most closely with the Product, Sales, BD, and Design teams to help our prospects and customers grasp how we can help them reach their full potential.

What you'll do

As a Performance Marketing Specialist, you're a strategist and an expert who can craft compelling messages that convert business audiences. You’ll drive conversions with your expertise in performance writing, testing, and optimization. You’ll bring the Tractian brand to life and promote our products clearly and accurately to prospects and customers primarily in paid channels.


Develop all our paid media campaigns, being responsible for the entire cycle, from strategy creation, management and continuous adjustments

Tag and monitor campaigns via GTM and Pixels

Monitor the main metrics, as well as present action plans to improve results in campaigns

Work directly in contact with the sales team, monitoring the qualification of leads and improving the entire process of mouth of the funnel

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2+ years of extensive experience with Ads (Google, Facebook/Instagram and Linkedin)

Have previously generated relevant results in some paid media

Bonus Points

Knowledge in Photoshop and Illustrator

Experience with social media


Competitive salary and stock options

Optional fully funded Portuguese / Spanish courses

30 days of paid annual leave

Earn a trip anywhere in the world every 4 years

Day off during the week of your birthday

Health/Vision/Dental plan

See also

Inbound Content Creator


PR and Communications Specialist


Video Content Engineer

Atlanta Headquarters

Video Producer

Mexico City Headquarters

See all jobs
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