Why join us
TRACTIAN is reimagining industrial systems so that every frontline maintenance worker can realize their full potential. We're building software and hardware in one place—disrupting long-standing institutions with products and experiences that better serve the ambitions of our clients.
Working at TRACTIAN allows you to push your limits, challenge the status quo and collaborate with some of the brightest minds in the industry. Our team members have the autonomy needed to accomplish challenging goals. We are a growth-stage startup and you will work directly with the founders, helping to define the vision, product and user experience.
Marketing at TRACTIAN
The Marketing team tells the Tractian story, determines messaging and positioning, and translates our reimagined products and features into tangible customer benefits. Our marketers—across Brand, Video, Content, and Performance—are responsible for acquiring new customers and have a deep understanding of the business. We’re a highly cross-functional team and partner most closely with the Product, Sales, BD, and Design teams to help our prospects and customers grasp how we can help them reach their full potential.
What you'll do
As an Inbound Content Creator, you will combine marketing and social media management skills to enhance the company's social media presence in Latin America, promoting brand-focused interactive and engaging content, and expanding opportunities for blog posts, organic conversion, SEO, and online courses.
Trending topics analysis, content feed updating and maintenance (relevant and related to various content topics that are popular within the target audience)
Come up with strategies to maintain proper relationship with creators for amazing content and better engagement
Write clear, concise, and clean copy for Tractian.com while maintaining the tone of the brand.
Incorporate SEO keywords into copy for searchability
Monitor the creator engagement and retention strategy
Invite creators in and build up creators' communities
Provide creator's training aiming for original and attractive content
Be responsible for data analysis (CTR | Daily Active Users | Conversion rate | Retention rate) as well as competitor analysis.
2+ years of Copywriting experience
2+ years of Search Engine Optimization (SEO) experience
Straightforward and problem-solver culture approach
Excellent professional, technical, and creative writing skills
Ability to work in a dynamic, diverse culture across a broad spectrum of clients
Willingness to learn and grow professionally in a fast-paced environment
Having already worked with technical content or Engineering fields
Experience with Photoshop and Illustrator
Competitive salary and stock options
Optional fully funded Portuguese / Spanish courses
30 days of paid annual leave
Earn a trip anywhere in the world every 4 years
A bonus day off during the week of your birthday
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“If you want to build a ship, don't organize people to collect wood, assign them tasks, and give orders.
Instead, teach them to long for the vast and endless sea.” - Antoine Saint-Exupery